Make Marketing Your Number One Draft Pick!

Make Marketing Your Number One Draft Pick!

04 January 2014

Recently I connected with the head of marketing at a global technology firm.  He has a great track record for rolling out strategies that drive top line growth.  So I found it [...]

What Do Sales Executives at Google, Yahoo, LinkedIn, and Pandora all have in common?

  The S&P has risen by 18% in the last 12 months, but companies like Yahoo, LinkedIn, Pandora and Google have far outperformed the S&P’s growth rate. The question [...]

Neuro-skepticism, Baseball, and Revenue Forecasting

In David Epstein’s book,  “The Sports Gene”, I realized that the stories about the “natural” advantages that some athletes have over the competition— through their superior DNA — were [...]

The Impact of Accurate Forecasting on Your Company Valuation

Meeting revenue objectives is the single most important metric used to measure the success of any company – especially public companies. We all know the nuclear effect on a [...]

The Power of Revenue Performance Management

Warren Buffet once said, “In the business world, the rear view mirror is always clearer than the windshield.” Big data, data science, machine learning, data mining, and analytics, are [...]

The Primary Differences between RPM and EPM

For years, the Back-Office functions of businesses have used Enterprise Performance Management (EPM) applications to monitor and measure the operational performance of their organizations. But EPM apps can’t be [...]

Announcing the Release of C9 LeadMap for Marketo

Announcing the Release of C9 LeadMap for Marketo

28 March 2014

I’m excited to announce the general availability of C9’s LeadMap for Marketo. With this solution, companies will get a true panoramic view of the pipeline that spans Marketo and Salesforce.com. Perhaps even [...]

Data Versioning Capabilities in the C9 Platform

Tracking sales performance behavior using traditional technology platforms is a complicated process. This is due to the fact that the underlying data changes over time, as leads and opportunities [...]

Introducing C9 Active Forecast with Rich Hierarchies!

I’m very excited to announce today the availability of a new capability within C9′s Active Forecast Big Data application—Rich Hierarchy Support.  This new capability allows sales executives to address [...]

Introducing Data Science

Introducing Data Science

24 October 2013

The last generation’s competitive battle among businesses was for bottom-line growth. So it was basically a battle of operational efficiency. And no wonder – the stock market only rewarded [...]

Announcing the Release of C9 Version 4.0

I’m very excited to announce that C9 version 4.0, our biggest release to date, is now generally available.  This release delivers important new functionality that will allow our customers [...]

C9 Announces Two New Analytics Applications

Today we are excited to announce two new analytics applications C9 Active Forecast and C9 Active Insights. C9 Active Forecast  is our forecasting application that combines historical pipeline trends [...]